Kel Belter ‘Downpour’
Kel Belter & her muse, Megs Moo spend a Seoul public holiday stomping through the streets of Hongdae in torrential rain to produce this awesome debut feature.
“It ended up being exactly what we wanted. Living in image-conscious South Korea, you become hyper-aware of yourself, how your image is projected both online & in real life. The downpour let us contrast intentional, on-trend styling with the unexpected. We stomped through the streets of Hongdae, shooting on the road & in damp rubbish piles and parking lots, walking the line between what’s real and what’s made.”