Heroin Kids & Kaiserengel ‘Ignorant Fashion’
Recently I was introduced to & fell in love with a Berlin based street wear brand called ‘Heroin Kids & Kaiserengel’, created by Corinna Engel & Christian Kaiser.
“We never did anything but art. We make fashion, huge paintings, photographic prints, videos & Lyrics & everything we do is related to sex, drugs, violence, beauty, fragility, youth & brokenness. This unknown yearning that thrills you & carries you off to strange places.”
Their most recent campaign, ‘Ignorant Fashion’ was inspired by illegal-90s-rave-partys, grunge & Berlins latex-fetish-BDSM sex scene, by punk attitude & fragility. It creates a nihilistic vision of beauty, a dangerous beauty, & a rebellious immoral grace. It captures a generation of neglect, passiveness, avolition, apathy & fragility. This feeling of not belonging, not being wanted, not being loved…