Queen Victoria Building renaming itself
As part of this year’s Sydney World Pride the iconic Queen Victoria Building will be renaming itself to honour five powerful people from the LGBTQIA+ community who have stood for change and pushed LGBTQIA+ representation and equality forward over the last 45 years, capturing the ‘real queens with royal style portraits.
The 5 Queens of the QVB are legendary entertainer, trans icon and cabaret star Carlotta, queer activist Ken Davis who convened the Gay Solidarity Group which initiated the first ever Sydney Mardi Gras in 1978, Independent Sydney MP Alex Greenwich and Janine Middleton, who together Co-Chaired Australian Equality and successfully fought and achieved marriage equality in Australia and indigenous drag queen and performer Felicia Foxx who passionately advocates for visibility and empowerment for young indigenous queer people.
The campaign celebrates their outstanding achievements, raising awareness of their incredible fight for equality and representation over the decades. This is reflected in the campaign imagery showcasing the talents as royals, leaning into the rewriting of history and portraying the talent as ‘real queens’. Captured by photographer Dream Syndicator and styled by Brendan De La Hay, the images echo a modern renaissance, reflecting the personality of the unique talent in a rich and decadent portrait series. ThePride 2023 campaign will see Sydney’s iconic building renamed each week on its website, social channels and our physical space (entries) and aims to create a one-of-a-kind cultural experience that celebrates Mardi Gras and reinforces QVB’s status as a premium Australian icon.
To mark the official renaming, tomorrow at 11:30am (7th of February), there will be a ribbon-cutting ceremony at the QVB, Sydney. It will be a colourful celebration of the LGBTQIA+ community, with the five queens all onsite, as well as iconic Ru Paul’s drag queen Kita Mean there to cut the giant rainbow ribbon.
See you there!