Simon Chetrit â€˜Neons with Nogaâ€™
New York based fashion photographer & photojournalist, Simon Chetrit uses the city as his studio, most recenlty the Israel city ofÂ Tel Aviv, where he captured the beautful Noga.
“I was staying thereÂ for Passover, & despite always loving the atmosphere & the run-down, Berlin-style parts of the city, never had the chance to do the shoot I always wanted. Tel Aviv is a city of contradictions, running the full gamut from hyper new clean glass condos, to ancient stone buildings. Noga &Â I explored the forthcoming site of Tel Aviv’s long delayed train system, a flowery field overlooking the backyard of a military museum replete with decrepit artillery cannons, & the neon-soaked beachfront close to Jaffo. Initially a bit nervous about the shoot, we hit it off right away, &Â bonded over our mutual discomfort with the more over-the-top religious elements of Israeli culture.”